In this 21st Century, technology has almost seeped in through every part of our lives. From digital gadgets to automated cars, one cannot imagine a life without science and technology. Augmented Reality (AR) and the Internet of Things (IoT) are also gifts of technology. Ever wondered how can we use these in marketing and business? Hold on till the end of this article as we discuss the ways to attain innovative business skills via augmented reality and IoT.
How Augmented Reality and IoT are changing the shape of Business?
1. Helping in online shopping
Potential customers have always wanted to undertake products before purchasing them. Fitting rooms, ornamental samples, automobile test drives, and loads of other similar concepts testify to the effectiveness of these sales tactics. Augmented shopping experiences are one of the rising trends within the retail industry.
Using AR, considered consumers can model and check out makeup, apparel items, and a good variety of home-related products without having to instantly communicate with them. AR negates the necessity for an outsized physical inventory to permit customers to undertake on or sample dozens or maybe many items in search of the one that best meets their needs.
2. Asset Tracking and Inventory Management
Do you face predicaments with inventory tracking and supervision? Are you losing significant dollars thanks to assets getting lost? Are your workers extremely involved in determining inventory-related topics?
IoT applications can empower you to manage your inventory by imparting some automated control options. Similarly, tracing assets within the supply chain with IoT is often a comprehensive solution to catch the assets that went missing in transit.
Placing IoT products and software in your storehouses can assist you to handle inventory changes. Besides this, embedding monitoring systems with IoT and analytics can deter theft before it takes place.
For eg., Amazon expands its shipping volume by engaging WiFi robots that scan QR codes on its products and trace its order.
3. Education & Training
Just think, how interesting the teachings would get if teachers used AR technologies to elucidate some historic events. Teachers will not complain of scholars falling asleep in the middle of the session, especially within the history class!
Schools have already started going digital, using workstations and mobile apps at their lessons. For instance, students could wander around a person’s cell or see a 3D galaxy on the screens of their smartphones or tablets.
Science, history, biology – everything can relax with the assistance of AR.
4. Improve Customer Experience
IoT also plays an enormous role in enhancing customer experience which has proved to be one of the essential elements for effective business strategy in today’s economy.
The reason why that’s the info provided by the IoT services or products gives the businesses a more detailed view of their satisfaction levels and experiences. this enables them to quickly adapt their strategies for customer satisfaction.
For eg, several airports are using IoT sensors (particularly cameras) to provide more trustworthy client experiences for those travelers who are moving through their facilities or waiting. Any sort of problems like broken security line backups, escalators, or dirty halls is often analyzed and handled. Airports can then quickly react by dispatching the team who is designated for that problem area and resolve the difficulty much faster.
5. Tourism
Tourists can see the 3D image of the hotel or apartment he/she is meant to remain and this adds fulfillment within the minds of the tourists
AR can give more information on all places you would like to go to, and maps combined with an AR guide can bring you an excellent experience in city exploration.
Museums also can put this technology to their advantage, by telling their visitors more about the things they see and bringing them to life.
