The time has long gone when marketing was focused on content engagement for a long period of time. Today as the world is moving forward at a fast pace, the same trend has hit the content as well. The ephemeral content is the new normal with various social media platforms experimenting with it. As the millennials and generation Z are lapping up content at a rapid pace, various brands focus on continuously creating fresh ephemeral content as well.
Ephemeral content is content that is short and precise, and only available for a short period of time. It is being provided to the masses in various forms which include photos, videos, micro stories, products, and service demonstrations. This trend was first introduced by Snapchat to the users and it made Snapchat quite famous and trending among the younger generations. Later, this trend was introduced on platforms like Instagram, Facebook, and Whatsapp and the youth engagement grew day by day. Recently, this trend of ephemeral content was seen on the most popular microblogging app Twitter.
We all are familiar with 24-hour stories on social media platforms and are using it for an effective impact on the viewer. Ephemeral means temporary, which is derived from the Greek word ephemeris, which translates to “short-lived”. As soon as the content completes its 24-hour cycle, it self-destructs and is no more accessible to anyone even to those who posted it.
If you are a brand or have something creative to showcase on social media, use the ephemeral content to maximize audience engagement. It is the best social media marketing strategy one can take full benefit of to build a brand image on the internet. So, think about what you will be doing on your 24-hour stories to engage more and more users and admirers.